I bought this for my girlfriend as an Xmas present. I wanted to get her a side bag, messenger style, but I didn't want to get her anything too "utility" looking like a Timbuk2 or a Chrome (both great quality brands, I'm not knocking them at all) and nothing along the lines of the "trendy" leather type messenger bags that look like thin bowling bags with shoulder straps on them. I also wanted something she could use as an everyday purse and/or as a satchel when needed. I think the Simple bag solved the dilemma quite nicely. It feels really sturdy and durable, the organic cotton has a great mesh/canvas feel to it, the main compartment it really roomy, it would be perfect as a school bag I think, the inside pocket holds your mp3 player, and there's a little porthole for your headphones, so you don't have to leave the zipper open, and the front zipper pocket is large enough to hold a bunch of necessary stuff like phone/pocketbook/keys, etc. She loves it and won't use anything else, unless she wants to dress fancy. Now I have to wait for Simple to come up with a fancy looking bag that I can buy for her.
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